Hello, I'm

Manikandan G

Software Programmer — Laravel & PHP

I build scalable backend services, e-commerce integrations, and APIs that power large-scale email marketing and online retail operations.

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developer.php
—
Years Experience
6+
Integrations Built
class Developer {
  public build() {
    return 'scalable APIs';
  }
} // Laravel · PHP · React
About

Learn More About Me

I've been building and maintaining web applications for , with a focus on backend development and platform integrations.

I'm a software programmer based in Chennai, currently at TargetBay, where I design scalable Laravel/PHP backends and integrate e-commerce and email marketing platforms. I also build user-facing features with React and Next.js.

  • Designing and maintaining scalable backend services with Laravel and PHP
  • Building REST APIs and data-processing pipelines for high-volume operations
  • Integrating Magento, WooCommerce, Klaviyo, and email provider APIs
  • Improving performance through query optimization, caching, and efficient architecture
  • Also experienced with Razorpay payments, PHPUnit testing, and full SDLC delivery
Experience

Where I've Worked

My professional journey building web applications and backend systems.

Software Programmer

TargetBay
Jul 2023 – Present Chennai, Tamil Nadu · On-site
  • Designed and maintained scalable backend services using Laravel and PHP
  • Developed integrations with Magento, WooCommerce, Klaviyo, Gmail, Outlook, and Google Postmaster
  • Improved application performance through query optimization, caching strategies, and efficient data-processing pipelines
  • Built APIs and backend workflows supporting large-scale email marketing and e-commerce operations
  • Developed internal tools and user-facing features using React and Next.js
  • Leveraged AI-assisted development tools including GitHub Copilot, Cursor, Claude, and Windsurf

Web Developer

Synamen Thinklabs Private Limited
Jun 2021 – Jul 2023 Chennai, Tamil Nadu · On-site
  • Built and maintained web applications using Laravel and Yii2
  • Developed REST APIs and backend services for internal and customer-facing applications
  • Worked with Livewire, FilamentPHP, JavaScript, jQuery, Bootstrap, HTML, and CSS
  • Participated in the full software development lifecycle from requirement analysis to deployment
  • Gained hands-on experience in database design, authentication systems, package integrations, and application maintenance
Skills

Technologies I Work With

A snapshot of the tools and platforms I use across backend, frontend, and integrations.

Backend

PHP Laravel Yii2 REST APIs

Frontend

React Next.js Livewire FilamentPHP JavaScript HTML CSS Bootstrap

Integrations

Magento WooCommerce Klaviyo Gmail API Outlook API Google Postmaster

Data & Performance

MySQL MongoDB Redis Query Optimization Caching

Tools

Git Ubuntu VS Code Cursor Windsurf PHPUnit

Also experienced with Razorpay payments, Socialite, Spatie Media Library, DomPDF, and Laravel Breeze.

Work Highlights

Integration Expertise

Key areas where I've delivered production integrations and backend systems.

E-commerce Platforms

Built sync workflows between Laravel backends and Magento and WooCommerce stores, handling order flows, catalog data, and customer events at scale.

Magento WooCommerce Laravel

Email Marketing

Integrated Klaviyo for campaign management and customer data flows, connecting e-commerce events to targeted email marketing automation.

Klaviyo REST APIs Webhooks

Email Deliverability

Developed tooling around Gmail, Outlook, and Google Postmaster APIs to monitor sender reputation and support reliable email delivery.

Gmail API Outlook Postmaster

Performance at Scale

Optimized high-traffic applications with strategic caching, query tuning, and background data-processing pipelines for email and e-commerce workloads.

Redis MySQL Caching

Full-Stack Features

Delivered React and Next.js user interfaces backed by Laravel APIs, bridging modern frontends with robust PHP backend services.

React Next.js Laravel

Admin & Internal Tools

Built admin dashboards and internal tooling with Livewire and FilamentPHP, enabling teams to manage data and operations efficiently.

Livewire FilamentPHP Yii2
Contact

Get In Touch

Have a project or opportunity? I'd love to hear from you.

Location

Kandanchavadi, Chennai-600096

Phone

+91 9629322688